About Victoria

Victoria Blackwell is a DC native and proud New Yorker who began her career on Capitol Hill before making the leap into marketing. After three years in politics, she pivoted into brand development and operations - quickly finding her niche in creating distinctive, data-informed marketing campaigns.

Her early startup work in Chicago with ServedIN and later in London with Quack, formally part of Bumble Inc., shaped her into a cross-disciplinary strategist fluent in creative direction, digital marketing, and community growth. While leading brand and GTM strategy for Quack, she earned pre-qualification for MADCon USA’s Top 100 Marketing & Advertising Leaders (2020).

In 2021, Victoria transitioned from hands-on marketing into product strategy and research, joining G2, the world’s largest software marketplace. Over the last four years, she’s risen from Senior Analyst to Senior AI Market Research Operations Manager, specializing in AI, SaaS, and marketing technology.

At G2, Victoria has:

  • Launched The AI Marketing Mind report, now a cornerstone of G2’s thought-leadership series.

  • Built and led G2’s AI Custom Research pilot, creating the framework, deliverables, and GTM materials for AI-driven market analysis.

  • Directed G2’s 2022, 2023, 2024, and 2025 Trends programs, delivering competitive insights faster than any peer firm.

  • Served as keynote speaker and panelist at London B2B Expo, Sprout Social’s “Why Behind AI”, and Marketing Pulse, among others.

  • Hosted and appeared on multiple industry podcasts and webinars—including Talk CMO, Adzact, Spotlight AR, and B2B Agility—sharing perspectives on AI adoption, GTM strategy, and category design.

  • Increased G2’s brand reach, growing her LinkedIn audience by over 30% through accessible thought leadership and research storytelling.

  • Has become a trusted partner with major B2B and B2C enterprises like Salesforce, Adobe, Demandbase, Canva, Hootsuite, Hubspot, Sprout Social, Zoom, and many more.

Today, Victoria helps AI and SaaS organizations connect data, narrative, and GTM execution - building the bridge between insight and impact.

Full Resume Here