The projects below capture the range of my work—from building global brand identities and social campaigns at Quack to leading research-driven launches and thought-leadership programs at G2. Each piece reflects how I connect storytelling, data, and design to create marketing that moves people and scales business impact.
G2 Insights and
Product Launches
Launched G2’s first Insight Report, The AI Marketing Mind, now a cornerstone of G2’s research-oriented thought leadership series.
Built and led G2’s AI Custom Research pilot, creating the framework, deliverables, and GTM materials for AI-driven research and market analysis.
Quack Brand and
Social Campaigns
A glimpse of campaigns and UGC…
What: We wanted to introduce our users to the newest feature - BFF Finder in a casual but informational way.
Results: We chose TikTok and two high engagement influencers resulting in a CPV of under $0.01
Quack’s UGC is scripted by me and has an average CPI of $1.68 (across Google, Facebook, and Snapchat).
What: We wanted to introduce our users to the newest feature - BFF Finder in a casual but informational way.
Results: We chose TikTok and two high engagement influencers resulting in a CPV of under $0.01
The Quack Pride 2020 campaign was one of the most successful campaigns for the brand. The idea was developed and executed by me, and produced by our in-house creative team.
